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designer + art director + creative
FORM+ROOT
freelance design client
Form and Root is a concrete design company based in southern California. In 2019, I worked with Dana Arnold, the founder and owner of the company, to design the logo and establish the look and feel of the brand.
Projects included: designing the logo, selecting the color palette, establishing a style guide, creating business cards, designing thank you postcards, creating brand stickers, and developing the candle packaging system.
Photography by Dana Arnold and Kate Van Amringe
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